Storytelling in Business (Activity Fee)

COURSE DESCRIPTION

Across cultures and around the globe, storytelling was and remains an important way of utilising human connection to engage an audience to take a desired action, such as buying a product or service. Stories bring people together and they are a great way to communicate values and build trust, (corporate) identity, and brands. The medium by which a story is shared provides additional context and information. In this course, students will examine the components and significance of storytelling from different cultural and international perspectives, with a particular focus on the added value of storytelling for international business.

LEARNING OUTCOMES

Upon completing this course, students will be able to describe the main drivers of storytelling in the evolving global economy and explain how diverse cultures influence storytelling practices. They will compare different political and economic systems and assess their impacts on national welfare. Additionally, students will evaluate the ethical and social responsibilities of companies in various cultural contexts and understand why organizations adopt storytelling as a strategic tool. They will also develop storytelling skills linked to emotional and social intelligence. Furthermore, students will effectively plan and execute assignments, conduct research, reflect critically on their work, and produce assignments that adhere to academic conventions.