Commercial Writing: Words That Sell

COURSE DESCRIPTION

This course focuses on developing skills for writing and adapting texts in advertising and marketing. Students will learn to create compelling content by analysing their audience, employing persuasive language, and structuring texts effectively. Practical exercises will include crafting social media posts, design brochures, and writing impactful press releases. The curriculum emphasizes understanding audience needs and utilizing psychological techniques, such as social proof and emotional appeal. Additionally, students will explore storytelling and cultural adaptation to enhance global communication. By the course’s conclusion, participants will be equipped to execute persuasive marketing campaigns and strengthen brand connections.

LEARNING OUTCOMES

In this course, you will learn to identify the key features of effective commercial texts, focusing on persuasion and audience awareness. You will explore the unique characteristics of brochures, including their structure and tone, while balancing informative and persuasive elements in your writing. Additionally, you will gather and analyse data from multiple sources, creating an information matrix to organize your findings. You’ll adapt your content to meet specific audience needs, incorporating visual and storytelling elements. Finally, you will practice writing clear drafts with strong calls to action, tailoring your language and style for culturally diverse audiences.